Do you know how much sugar there is in Coca-Cola?

 
Great Newsnight clip with Jeremy Paxman grilling James Quincey – president of Coca Cola Europe – about sugar content and labelling.

I had fun watching Mr Coke try to argue around it and being forced to accept Coke plays a role in the obesity epidemic.

 

 

The size of some of the large cups that Coca-Cola is sold in “needs to change”, the company’s Europe president has said.

James Quincey said it wanted to ensure that people had information available to them and “the bigger cups need to come down”.

This clip could be used in economics class for negative externalities and social responsibility in business.

 
 
 
 

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