Wildlife photographer Kalyan Varma free art is profitable

Wildlife photographer Kalyan Varma made a radical decision when he decided to give his pictures away–for free. The result? His career took off.

A former open-source programmer, in this talk Varma urges all artists to consider the benefits of making their art free.

So, I just want to end this talk
with this small realisation I’ve had,
as an artist.
People respect freedom.
People pay for freedom.
If you’re an artist,
there’s no better way to get your work out,
than keeping it free.
And trust me,
people will eventually pay,
for the freedom that you give them.



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